The Image Officer With a Lot to Fix


The Image Officer With a Lot to Fix
 

IT’S show time for Anne M. Finucane.
Her co-star on this day, Bill Clinton, is waiting offstage. The audience shifts in its seats. The spotlight goes up and ... action!
It’s a Thursday in early December, at a conference center near Orlando, and Ms. Finucane is busy shaping an image. Or, rather, trying to reshape one. This choreographed interview with the former president before a select group of businesspeople is, in fact, part of a much larger effort to rehabilitate one of the most demonized corporations in America.
That company is Ms. Finucane’s employer, Bank of America. Until recently,... read more

 
15 January 2012 in Business, Views: 27
 


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