Disney launches new marketing campaign
Walt Disney Parks and Resorts last week launched a new marketing campaign with the slogan, "Unforgettable Happens Here."
It includes a series of digital and network TV ads, created by the mcgarrybowen ad agency. They replace commercials that ran for two years with the theme of "Show Your Disney Side."
One of the TV commercials features clips of a boy enjoying time with his family at Disney World as music recorded especially for the ads plays in the background. "The kind of moments that really bring us together happen here every day," an announcer says at the... read more
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