'East Valley' gets new name — but it's pretty much the same as old one
CLOSE Mesa wants to create an innovation district in a revitalized downtown. What does that mean?
The East Valley wants some name recognition. And to get it, they're getting an assist from their largest neighbor: Phoenix.
The East Valley Partnership is now calling the area east of Phoenix the "PHX East Valley" and leaders from the organization are trying to spread the new region's name far and wide.
The region includes Mesa, Chandler, Tempe, Gilbert, Queen Creek and Apache Junction. The push, they say, will lead to national name recognition and help attract more business to an... read more