Harley-Davidson tries to regain its coolness factor
Tiffany Camhi rolls up to work on her motorcycle.
Despite the eye-catching entrance Camhi makes each day, the Northern California resident prefers smaller motorcycles. Her 1983 Yamaha Virago XV500 is less in-your-face than a Harley-Davidson.
"I could never see myself on a Harley," said Camhi. "They're really loud and super expensive."
The 30-year-old Camhi isn't alone.
Harley-Davidson motorcycles have been a mainstay in the industry since the company was established in 1903 in Milwaukee. But the Hog maker has struggled of late.
Thursday's earnings report marked the end... read more
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