Selling public service or Rams? Firm defends Super Bowl advertisement featuring MLK sermon


CLOSE Fiat Chrysler's Ram trucks ad featuring a speech by Martin Luther King, Jr. is drawing criticism a day after it aired during Super Bowl LVII. The ad was timed for the 50th anniversary of the speech, and showed people in various acts of service. (Feb. 5)
DETROIT — In the 60-second spot aired during the Super Bowl, viewers see images of the rugged Ram pickup along with people working, helping others or hugging loved ones.
The images are set against audio of "The Drum Major Instinct" sermon delivered by Martin Luther King Jr. at the Ebenezer Baptist Church in Atlanta exactly 50... read more

 
6 February 2018 in Business, Views: 28
Source: Usa Today
 


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