Study: Millennials drink nearly half of all wine in the U.S.
The words "millennials" and "drinking" might bring to mind keg parties, craft brews or vodka.
But don't forget the wine: Millennials drank 42 percent of all wine in the U.S. last year, more than any other generation.
That's according to new research from the industry nonprofit Wine Market Council, detailed in Wine Spectator.
The report found that millennials, defined as the 79 million Americans ages 21 to 38, drank 159.6 million cases of wine in 2015—an average of two cases per person.
Researchers looked at all ages of "high frequency" drinkers, those who drink... read more