Sweet sizzlin' beans! Fancy names may boost healthy dining
CHICAGO (AP) — Researchers tried a big serving of food psychology and a dollop of trickery to get diners to eat their vegetables. And it worked.
Veggies given names like "zesty ginger-turmeric sweet potatoes" and "twisted citrus-glazed carrots" were more popular than those prepared exactly the same way but with plainer, more healthful-sounding labels. Diners more often said "no thanks" when the food had labels like "low-fat," ''reduced-sodium" or "sugar-free."
More diners chose the fancy-named items, and selected larger portions of them... read more